For his Nieman Lab prediction last year, Andrew Haeg, founder and CEO of GroundSource, predicted that 2017 would be “The Year of Listening.” He wrote:
“Not only have the digital dimes not added up, but our addiction to scale and its primary fuel, social media, have created the illusion of expanding reach while actually eroding what made us indispensable in the first place: our role as trusted guides to a rapidly changing world.”
In order to earn the trust of the public, he urged newsrooms to start by listening — by “tuning into the concerns and voices of the whole community.”
